84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered by cutting edge science, we leverage first-party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail advertising solution, Kroger Precision Marketing.
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The 84.51˚ annual revenue was $443.4 million in 2026.
Milen Mahadevan is the President and CEO of 84.51˚.
1,136 people are employed at 84.51˚.
84.51˚ is based in Cincinnati, Ohio.
The NAICS codes for 84.51˚ are [541910, 54, 54191, 541, 5419].
The SIC codes for 84.51˚ are [87, 873].