ecoATM and Gazelle are redefining how people and businesses manage technology responsibly. With more than 7,100 kiosks nationwide and a robust online platform, we make it easy to trade in, trade up, or recycle devices securely and sustainably.
For consumers, that means turning old tech into instant cash—or upgrading to a certified pre-owned device that’s better for your wallet and the planet. For our retail and brand partners, it means driving foot traffic, offering customers a value driving service they love, and supporting measurable ESG impact.
Together, ecoATM and Gazelle are building the infrastructure for a circular tech economy—one where every device gets a second life, every trade-in makes a difference, and sustainability scales across millions of users and organizations.
We are a UK-based tech business at the forefront of the circular economy revolution, allowing customers to buy, rent and sell refurbished consumer technology and physical media products. Our service is smart for them, and smart for the planet.
Our site and mobile app allow customers to easily get cash for their unwanted tech and media items. We then refurbish those products back to a good-as-new condition before reselling them on our own store as well as global marketplaces for a fraction of the price of buying new. We count ourselves lucky to have over 7.5 million incredible customers, to whom we’ve paid out hundreds of millions.
We have the highest number of seller reviews on both Amazon and eBay and have consistently achieved extremely positive feedback scores. We have a 4.6* rating on UK Trustpilot with over 220,000 reviews and have won multiple awards for our recycling services, including Best Recycling Service at the What Mobile Awards six years in a row.
Operating as a circular economy business, we offer customers a better value and more sustainable option when purchasing and trading-in their tech. We refurbish 95% of the products we receive from our customers, and if we can’t refurbish them, the majority of their parts will be reused to refurbish other products. We are proud to be supporting the reduction of e-waste globally.
At the heart of our business are our people, which none of the above would be possible without. To be a Magpie is to care about our customers, our business, our communities and our environment. We share a passion for what we do and we are on a mission to make a difference - we innovate, collaborate, contribute and thrive together.
WeBuyAnyPhone.com buys previously owned smartphones, tablets and wearable tech, whatever condition it’s in. Great quality devices are refurbished and resold. Those that can’t be made as good as new are responsibly recycled.
Since WeBuyAnyPhone.com opened its digital doors eight years ago, the team has bought, sold, refreshed and recycled over one million devices.
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