YPulse Information

YPulse is a syndicated youth research platform built on one audience: 8-39-year-olds in North America and Western Europe. If young people do it, buy it, watch it, play it, or think it, we ask about it. Each study uses a fresh sample, so findings reflect current attitudes, not a panel that's been surveyed for years. With 500K+ interviews a year and 21B+ datapoints, YPulse helps brands understand what young people do, why they do it, and what's changing. What you get: - Go deep on behavior: a new behavioral report almost every week, each covering one of 40+ categories - Understand cultural shifts: trend reports on what's changing with young consumers, why, and specific moves your brand can make - Ask anything, get sourced answers: YPulse AI answers in plain language from our survey data only, or connect your company's own LLM via YPulse MCP - Track your brand: Pro includes Brand Tracker, which scores 1,200+ brands with 13-39-year-olds, continuously in field, with trendlines back to 2018 - Reach the youngest consumers: Tweens Insights, syndicated research on 8-12-year-olds in North America - Go custom: The Studio runs custom research on Gen Alpha, Gen Z, and Millennials, built around your RFP or just your question YPulse is an annual enterprise subscription, available as Prime or Pro. Request a demo at ypulse.com/product.