You Must Create Competitors

Acne Studios is a Stockholm-based fashion house with a multidisciplinary approach. Through founder and Creative Director Jonny Johansson’s interest in photography, art, architecture and contemporary culture, an alternative path has been found, turning Acne Studios into a well-respected creator of ready-to-wear, magazines, furniture, books and exhibitions. Acne Studios HQ is located in Stockholm, in a brutalist masterpiece that formerly housed the Czechoslovakian Embassy. Completely restored to facilitate a fashion school-like atmosphere, the overall aesthetic reflects the Acne Studios brand identity, telling the story of its history and global vision. Acne Studios also operates offices in Paris, Empoli, New York, Shanghai, and Tokyo. Acne Studios has seen double-digit growth for most years since our inception. We operate through own distribution channels and wholesale partners with >60 own stores worldwide, including flagship stores in Stockholm, Paris, Milan, London, New York City, Los Angeles, Seoul, Tokyo, and Beijing. Each store has a unique distinctive character, yet with common key design elements reflecting the Acne Studios brand identity. Following our ambitious sustainability work and focus on supplier relationships and longevity, Acne Studios has been independently verified as “Leader” by Fair Wear Foundation for six consecutive years. Acne Studios is an official member of the Fédération de la Haute Couture et de la Mode since 2013.

Inspired by our brand values of future, craft, and culture, we aspire to create timeless design that empowers confidence. From classic to iconic style, we revisit heritage pieces through a contemporary gaze driven by an unwavering commitment to our sustainable mindset. We embrace our diverse and inclusive global community through these shared ideals and our passion for freedom of self-expression. Motivated by the cultural threads and moments that form the rich tapestry from which we weave our products, we strive to create new sources of inspiration for our passionate collective tribe of like-minded individuals.

Paul Smith champions positivity, curiosity, and creativity. These qualities underpin every Paul Smith design, whether it’s a shirt, a shop, or a collaboration. Paul Smith is a British company with a global outlook. What began in a small, three-by-three metre shop in Nottingham, England, has grown to hundreds around the world.