The Tab Group is a media brand covering youth culture and entertainment, with a global audience of millions.
Our London office is run by Gen Zs, who specialise in news, hot takes, celeb drama, lifestyle, and can spot a TikTok trend weeks before everyone else. We’re always bold, original, and voice-driven in our journalism - we don’t do boring.
We were founded by three students at Cambridge in 2009 as a reaction to out-of-touch student papers.
Then we launched The Tab Network – our guerrilla army of student reporters across the country who are renowned for breaking the biggest news on campus.
Now, The Tab Group has exploded into one of the most influential brands for young people in the UK and the US, covering everything from global politics to Netflix. In 2025, The Tab launched Reality Shrine; the juiciest, funniest, pettiest new site for the reality TV-obsessed. In 2026 we launched Film Shrine, a non-gatekeepy film site where Gen Z go for proper dissections of the latest releases.
We’re always digging deeper: whether that’s silly drama on MAFS, exposing shameful CEOs, or unearthing what your fave politician was really like at uni. You name it, we go there.
Student Beans creates lasting relationships between Gen Z students and brands.
Our suite of solutions helps brands like yours to understand, access, convert and retain Gen Z consumers. And that’s just the start.
Our extensive network of global media touchpoints, along with our conversion optimization tools, drives repeat purchases by building the habits that turn Gen Z into your lifelong customers.
We help students save money on what they need, what they want and what they love. By creating tools that take some of the sting out of their everyday lives, we set them up to make the most of their time and not just to get by as a student, but thrive.
Student Beans’ secure verification tech, verifies student status in more than 100 countries. Connecting over 163 million verified students with 1,000s of brands around the world - including GymShark, ASOS, Bose, Domino’s and Crocs.
Why work with Student Beans?
Gen Z is loaded with potential – and they’re your next generation of consumers. They’re digitally connected, financially savvy, and they have more choice when it comes to shopping than ever before. As students, they’re developing spending habits and brand loyalties daily.
We exist to empower students to thrive. Join us on our journey and discover the ways in which we can work together, whether you're a brand or publisher.