YITTY Information

YITTY is more than an intimates brand—it’s about self-expression, feel-good style, and being part of an inspirational community. Founded in Los Angeles in 2022, we became famous for revolutionizing shapewear. Now, we're redefining the industry again with everyday essentials, blending effortless sexiness with all-day comfort. Co-founded by four-time Grammy Award-winning artist Lizzo, YITTY was born from her vision to break the mold. Tired of sad, restrictive shapewear, she set out to create empowering, confidence-boosting styles that allow women to feel unapologetically good. Since day one, YITTY was created to celebrate and champion all shapes and sizes. We believe fashion should never be one-size-fits-all, which is why we're committed to designing styles for XS to 6X that flatter every body.