eSalon Information

At eSalon, we believe beauty should never be one-size-fits-all. That’s why we’ve built a platform for truly personalized hair care—tailored by experts, powered by technology, and delivered straight to your door. From custom hair color crafted by licensed colorists to personalized hair care routines, custom hair growth products, and salon-quality hair care brands, we’re reimagining what it means to get a professional, at-home salon experience. Every custom shade is individually dispensed, labeled, and paired with step-by-step guidance, while our team of colorists and hair care experts is available to offer support at every step of your healthy hair journey. We’re part tech, part beauty, and part science—but at the core, we’re a team of passionate professionals dedicated to helping people feel confident in their hair. Headquartered in sunny El Segundo, CA, with a diverse hybrid team across the globe, we’ve shipped more than 13 million orders worldwide and created over 310,000 unique formulas. Our innovations have earned us recognition from the Oprah Daily Editor’s Choice Awards, Marie Claire UK Hair Awards, and Allure’s Best of Beauty—including a coveted spot in the Allure Best of Beauty Hall of Fame. And we’re not stopping there. Whether it’s through eSalon, our custom men’s brand Colorsmith, or our curated selection of salon hair care partners, we’re shaping the future of personalized hair beauty.