Yawn Information

Yawn is a company on a mission - to help women relax and feel good. Alice Whiteley was inspired to set up the business as a busy working mother. She wanted to build a warm, creative brand that focused on helping other women switch off - initially by designing beautiful pyjamas. Teaming up with co-founders Phil and Roly from the outset - brand experts and designers - enabled her to bring her vision to life. Yawn is now a rapidly growing business with a small and passionate team based in Chiswick, London. The brand sells direct from the Yawn website (www.loveyawn.com). It has attracted a loyal customer following as well as press from How To Spend It, The Guardian, the Daily Telegraph, The Independent and a range of magazines including Red, Cosmopolitan and Grazia.