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Passenger is a responsible outdoor clothing brand with a mission to inspire meaningful escapism. Getting outside matters, disconnecting to reconnect, unplugging to recharge. We believe that finding escapism in our passions, our connections and in nature recharges us, bringing balance and wellbeing. We want to inspire people to find their own paths, roam further and embrace their own journey, whatever that might be. Stories of escapism are woven into the fabric of our products and each design tells a different one, the smell of a campfire on a beanie or the salt-water stain on a favourite tee. We design all our products with this in mind, hoping another tale will be made with each one. We know that by inspiring people to spend more time outdoors and offering a product that enables them to do that easily, people will fall in love with the outdoors, the places they play. And in turn will want to protect those places, look after them and advocate for them. This is why our Plant & Protect programme is so important to us. We plant a tree for every order and protect acres and acres of rainforest every month. Always have, always will. Designed To Wander, Made To Roam.

Passenger Questions

The Passenger annual revenue was $12.7 million in 2026.

Jon Lane is the CEO of Passenger.

85 people are employed at Passenger.

The NAICS codes for Passenger are [45, 44, 448, 458, 4481].

The SIC codes for Passenger are [56, 565].

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