Yarra Trail Competitors

Emerging in 2006 as a womenswear brand created for a mother and daughter to shop together, Forever New has expanded at a rapid rate to trade globally in 300 stores across 10 countries around the globe. This unique brand proposition forms the core of our business, we design fashion that can be worn across multiple age groups, always adding our own perspective on trends to create something uniquely Forever New. We are dedicated to ‘making it her moment’ with fashion that makes her feel beautiful and confident, no matter what she’s doing; celebrating a milestone, graduation ceremony, first date, job interview, travelling, or just heading into the office, Forever New makes every moment special. Our teams in head office, our retail stores, and our distribution centre combine to make Forever New what it is today. We know that our success is not only built on our sophisticated product offering and dynamic business model but, on the energy, talent, and passion of our dedicated team who work collaboratively to achieve excellence in everything they do.

We're an iconic brand, making Aussie's comfy everyday… and we have been for over 100 years! Our culture is fantastic, made so by our people and the standards we set ourselves and strive towards every day. As a company, we are passionate about developing our people: there are endless opportunities for career progression in so many different areas of the business. We are open, collaborative and straight-talking, and we love coming to work every day to bring our fabulous Australia brands to life that are loved by … well, everyone!

Lorna Jane | Empowering Women Through Active Living For over 37 years, Lorna Jane has been devoted to supporting and empowering women through movement, community and purpose. Founded by Lorna Jane Clarkson with a single pair of hand-stitched leggings, the brand has grown into a global Active Living community - with women at the centre of everything we do. Today, women represent 98% of our workforce, across both our team and leadership. Our flexible way of working is designed to support women through the different stages of life, reflecting the community we serve. Our commitment to women extends beyond our product. From the talented women who manufacture our garments, to our partnership with Women’s Community Shelters supporting women and children experiencing homelessness and family violence, and our sponsorship of parkrun connecting communities across the country - we continue to invest in women at every level of our ecosystem. Through the Never Give Up podcast, Lorna Jane Clarkson also donates to each guest’s chosen women’s charity, further extending our commitment to supporting women and their communities. Explore our world: Lorna Jane - lornajane.com SOMA by Lorna Jane - Elevate How You Live. Expand Who You Become. Never Give Up with Lorna Jane Clarkson - conversations with inspiring women.