Generation Y makes up a rapidly increasing proportion of the world-wide workforce. A frequent criticism of Generation Y is that it is a generation that typically has unrealistic expectations about what can be achieved in the work-place. Members of this generation, some social critics say, seek to put in next to no effort and be rewarded for it, leaving them frustrated and unfulfilled when this is not a reality. However, many Gen Y adults contest the notion, saying that their generation is not a lazy, but one inspired by all the possibilities in the world and all the opportunities for job satisfaction within it. Generation Y adults are considered more narcissistic than those of previous generations. Of all work-age adults, it is those from Generation Y who are most averse to working long hours, preferring a more flexible approach to the working day. Roughly 1/3 of Generation Y adults use the internet as their primary source of news updates. 'Generation Y' can also be referred to as - amongst others - 'Millennials', 'Generation 9/11' or the 'Global Generation'. Over the course of their lifetime, most members of Generation Y will hold down more jobs than their parents or grandparents did. On average, they only stay in one particular job for around two years before seeking to move on to the next one. Some social critics say that this is because, as children, they were taught that simply by participating in activities, they were entitled to a reward. As such, the concept of 'winning' is almost lost on Generation Y, and they expect reward for relatively little achievement. As a general trend of thought, most Generation Y adults are more interested in job fulfilment and satisfaction than they are large salaries. On average, Generation Y adults are more liberally-minded than people from older generations. Approximately 65% of Generation Y says that they support same-sex marriage. Generation Y is considered overall the most ambitious of all the generations. The medium of communication that Generation Y adults favour ...
| Website | http://www.generationy.com |
| Revenue | $9 million |
| Employees | View employees |
| Address | 6700 Pioneer Pkwy, Johnston, Iowa 50131, US |
| Phone | +1 980-272-8602 |
| Industry | Media & Internet General, Media & Internet |
| Competitors | YouGov, Evergreen Research, TrendWatching, CivicScience, McCrindle, Pew Research Center, Kantar Futures, PT. The Nielsen Company Indonesia, Mintel, Catalyst Inc. +19 more (view full list) |
| SIC | SIC Code 7375 Companies, SIC Code 737 Companies, SIC Code 73 Companies |
| NAICS | NAICS Code 517 Companies, NAICS Code 51711 Companies, NAICS Code 5171 Companies, NAICS Code 517110 Companies, NAICS Code 51 Companies |
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The Y Generation Y annual revenue was $9 million in 2026.
Y Generation Y is based in Johnston, Iowa.
The NAICS codes for Y Generation Y are [517, 51711, 5171, 517110, 51].
The SIC codes for Y Generation Y are [7375, 737, 73].