XINLELU.COM Information

XINLELU.COM is a leading multi-channel retailer of indie labels, based in Shanghai. We try to recreate the experience of boutique shopping - browsing one-off pieces in quaint lanes and hidden studios - online. Our website brings together top independent fashion designers from Asia and beyond. We wanted to bridge the gap between fast fashion and luxury brands, offering well made, individual pieces at an accessible price. Similarly, our customer is a woman who enjoys seeking out that special piece.