Workshop Digital Technology Stack

Adobe helps organisations in creation of multimedia and creativity software products, with a more recent foray into digital marketing software.

Wistia is an online video hosting platform built specifically for businesses. This professional video hosting service is easy to use and facilitates successful video marketing through a host of great tools and features. Covert viewers to leads with features such as the Turnstile email collector and clickable calls-to-action.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Adobe Analytics is an analytics solution for applying real-time analytics and detailed segmentation across all of your marketing channels.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Google Data Studio turns data into informative dashboards and reports that are easy to read, easy to share, and fully customizable.

Moz PRO combines SEO management, social media monitoring, actionable recommendations, and so much more in one easy-to-use platform.

SEMrush is a marketing toolkit designed for digital marketing professionals, with tools for optimizing strategies across SEO, PPC, social media, content and PR.

Adobe Digital Marketing Suite is an integrated all-in-one marketing suite that allows companies of all sizes to personalize, optimize, and measure digital campaigns and customer experiences for optimal performance.

Adobe Experience Manager is a cross-platform CMS that works across websites, mobile apps and on-site displays.

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all online marketing platforms into the one dashboard.

AdParlor is an all-in-one video and social advertising platform for Facebook, Twitter, Instagram, Premium Video, Pinterest, and Snapchat.

Ahrefs tracks backlinks, keywords, brand mentions and competitors' traffic to provide comprehensive intelligence data.

Bing Ads provides pay per click advertising on both the Bing and Yahoo! search engines.

Local SEO tools andlLocal citation building for local search agencies, consultants & local businesses.

BuzzSumo is a content discovery, content curation & influencer marketing platform for agencies, brands & publishers.

Algolia is the search & discovery API for websites and mobile apps. they help the most innovative companies across e-commerce, media and SaaS industries create powerful, relevant and scalable discovery experiences for their users.

Cloud based storage systems by AWS.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

The Apache HTTP Server is a powerful and flexible HTTP/1.1 compliant web server.

The Apache Project is an effort to develop and maintain an open-source HTTP server for modern operating systems including UNIX and Windows. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services in sync with the current HTTP standards.

ASP.net is an open source framework for building web applications and services with .NET and C#.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.

BambooHR is a cloud-based human resources (HR) software service for small and midsize businesses. BambooHR offers small and growing companies a human resource information system (HRIS) that includes an applicant tracking system (ATS) and HRIS tools to manage all aspects of the employee lifecycle.

Greenhouse is a recruiting optimization platform to help companies build and scale their recruiting processes. It automates and measures all sourcing activity (social media, referrals, job boards, in-person events, meetups, campus recruiting, etc.) and improves teams' interviewing skills with all-in-one “interview kits” that bring together all the information one needs into one simple web page.

Workable operates a cloud-based recruitment platform for companies. It helps small and medium-sized enterprises manage their recruitment process with simple tools to promote their jobs online, review candidates, and schedule interviews.

Booksy is a mobile calendar management & appointment scheduling system with which service businesses can manage online bookings & payments simply & effectively.

Drift is the company offers marketing and sales platform, as well as provides virtual assistant for users website. Drift.com serves customers in the state of massachusetts.

CallRail is the call tracking and analytics to more than 75,000 companies and marketing agencies in north america, CallRails intuitive software helps data-driven marketers optimize the performance of their advertising campaigns and increase sales effectiveness.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

MailChimp list management features help users organize and target their list for sending. They automatically remove bounce backs and unsubscribes from their list.

NinjaCat is an all-in-one reporting, call tracking, and call monitoring solution for tracking pay-per-click campaigns, SEO, AdWords, and more for digital marketing agencies. The platform provides tools for PPC reporting, budget monitoring, call tracking, campaign monitoring, SEO reporting.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

Google Drive is a cloud storage and backup platform to access files, docs, photos & more, store them in a safe place, and collaborate with other people.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

Google Sheets is a spreadsheet program for data analysis.

NameBright provides domain registration services.

Namecheap is an ICANN-accredited domain registrar and technology company. The company offers the latest in high-quality domain and hosting products at the most competitive prices in the business.

PageSpeed tool analyzes and optimizes the site following web best practices.