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WooliesX is a former business and innovation arm of Woolworths Group which previously encompassed our digital, e-commerce, data and customer divisions. From 2017 to 2024, the team formed a critical part of the Woolworths Group - creating better everyday experiences for millions of Australians each week. Since 2024, our expertise in e-commerce, digital, loyalty, insights, digital media and more have been fully integrated into Woolworths Group, enabling us to create shopping experiences that improve the lives of millions of Australians.

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The WooliesX annual revenue was $44.5 billion in 2026.

1,308 people are employed at WooliesX.

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