An NBC affiliate, WIS-TV is South Carolina's news leader, covering local news, weather, sports and community information in Columbia, Lexington, Sumter, Orangeburg, Newberry, Winnsboro and the rest of the Midlands.
Long recognized for the quality of its work and its commitment to the community, WIS-TV has never relinquished its position as Columbia's local news leader. Its preeminent status in the market has allowed it to extend reach and create multiple revenue opportunities.
WIS-TV is part of Raycom Media, Inc., an employee-owned company and one of the nation's largest broadcasters.
Your source for local breaking news, weather, traffic, sports, crime and getting answers in Greenville, Anderson, Spartanburg, and Pickens, SC. WHNS-TV FOX Carolina is market 37 with 940,000 Households.
WYFF 4 has served communities in Upstate South Carolina, Western North Carolina, and Northeast Georgia for nearly 70 years. WYFF News 4 provides critical news and weather information on multiple platforms - on broadcast, WYFF4.com, the WYFF 4 App, and streaming on the Very Local app. The station has been honored with prestigious broadcast journalism awards, including the Peabody and Edward R. Murrow awards. WYFF 4 is the only local station with its own doppler radar - Live Super Doppler 4. The station also has the only news helicopter in the state - Sky 4. WYFF 4 is Hearst Television's NBC affiliate in the nation's 37th television market.