WNMC-FM (90.7 FM) is the listener-supported community public radio service of Northwestern Michigan College. The station is staffed by volunteers from throughout the Grand Traverse area, including NMC students, alumni and employees. WNMC's volunteer corps brings a vast range of backgrounds and experience to the station: some are deeply knowledgeable about the music they play; some are enthusiastic fans and students; some have commercial radio and television experience; some have never used a microphone before arriving at the station. They come from every walk of life, and can range in age from 16 to well above retirement age. The station is managed by Eric Hines, a College employee who has been at WNMC since 2000 and who has worked in college and community radio since 1987. WNMC was founded in 1967 as a student organization broadcasting to the dormitories at NMC as a carrier-current station. In 1979, WNMC made its FM debut at 90.9, broadcasting at a mere 10 watts, and in 1981, it boosted power again to 150 watts, covering Traverse City and an approximate six-mile radius of surrounding territory. As the stations footprint in the community grew, so did the level of community participation and the overall orientation of the station. WNMC had become a community station, open to participation from non-student volunteers and with a program aimed at serving the community at large. In 1997, WNMC boosted its power once more to 600 watts and moved to its current frequency, 90.7. The station's signal now reaches six northwest Michigan counties: Grand Traverse, Wexford, Antrim, Leelanau, Benzie and Charlevoix.
| Website | http://www.wnmc.org |
| Revenue | $5 million |
| Employees | View employees |
| Address | 1701 E Front St, Traverse City, Michigan 49686, US |
| Phone | +1 231-995-1090 |
| Industry | Media & Internet General, Media & Internet |
| Competitors | WBUR, SiriusXM, NPR, PBS, KQED, WNYC Radio, WAMU 88.5, KCUR 89.3, MPR News, SAFE STREETS STRONG COMMUNITIES +36 more (view full list) |
| SIC | SIC Code 483 Companies, SIC Code 48 Companies |
| NAICS | NAICS Code 51 Companies, NAICS Code 5151 Companies, NAICS Code 515 Companies, NAICS Code 515111 Companies, NAICS Code 51511 Companies, NAICS Code 516 Companies |
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The Wnmc annual revenue was $5 million in 2026.
Wnmc is based in Traverse City, Michigan.
The NAICS codes for Wnmc are [51, 5151, 515, 515111, 51511, 516].
The SIC codes for Wnmc are [483, 48].