WKU Imagewest Information

Imagewest is a student-run advertising and public relations agency that provides students with real-world agency experience on a local, national and international level. Imagewest allows students to further develop their skills and enhance their portfolio, giving them a competitive edge as they enter the workforce. Imagewest operates year-round and during the summer, the agency travels to work with clients abroad. The agency offers a variety of services such as graphic and web design, media relations and publicity, event planning, large scale printing, consulting, strategic planning, conducting research including the use of an in-house focus group facility and much more. Imagewest began in January 2004 and is located on Western Kentucky University’s campus in the Mass Media and Technology Hall room 331. Any revenues that are generated will go directly back into Imagewest to cover expenses such as equipment, scholarships and educational travel. It is part of WKU’s School of Journalism and Broadcasting’s Center for 21st Century Media Program of Distinction, which is approved and funded by Kentucky’s Council on Post-Secondary Education Regional Excellence Trust Fund.