Whitewater is a 501(c)(3) nonprofit and outdoor lifestyle brand that facilitates outdoor access by lowering barriers and inspiring people to get outside. Each year, Whitewater engages with over 1.4 million people across the 6 locations it protects and manages, encompassing over 2,500 acres in some of the Southeast’s most extraordinary playgrounds. The goal is to facilitate and promote engagement with the active lifestyle among as many people as possible, as often as possible.
| Website | http://www.whitewater.org |
| Revenue | $381.9 million |
| Employees | 462 (0 on RocketReach) |
| Founded | 2006 |
| Address | 5000 Whitewater Center Pkwy, Charlotte, North Carolina 28214, US |
| Industry | Recreational Facilities |
| Keywords | Outdoor Lifestyle, Outdoor Recreation, Access To Nature, Outdoor Activities, Adventure Gear, Wilderness Access, Outdoor Adventures, Conservation Efforts, Responsible Recreation, Adventure Tourism, Sustainable Tourism, Nature Conservation, Environmental Stewardship, Trail Advocacy, Environmental Protection, Resource Management, Land Conservation, Public Lands, Wildlife Conservation |
| Competitors | NRS - Northwest River Supplies, Inc., Paddling.net Inc, Outdoorplay, REI, Cabela's, Bass Pro Shops, KAYAK ACADEMY INC., Wilderness Systems Limited, Jackson Kayak, Sea Kayak Georgia +33 more (view full list) |
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The Whitewater annual revenue was $381.9 million in 2026.
Whitewater is based in Charlotte, North Carolina.
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