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Founded in 1997, Whitepages® is an industry leader in people search, reverse phone lookup, address verification, contact data enrichment, and identity verification. Whitepages aggregates and connects data from public and legal records alongside other authoritative data sources to deliver accurate, up-to-date identity and contact information. The platform covers more than 250 million people across all 50 states. As the modern evolution of the U.S. phone book, Whitepages links phone, email, address, and property signals to help consumers and businesses verify identities, assess fraud risk, and keep contact records accurate. Every day, Whitepages answers more than 2 million searches for people, phone numbers, addresses, and property. Products include Whitepages, Property Intel, 411, PeopleSearch, and Switchboard. Our services are available on the web, in our mobile apps for Android and iOS (Apple), and through our Whitepages Pro API for businesses and developers. Innovation and invention is in our DNA and past Whitepages® successes are illustrated by the 2016 spinoff of Hiya, Inc., an industry leading spam call blocking mobile app, and more recently in 2019 the spin off of Ekata, Inc., (formerly Whitepages Pro) a global leader in identity verification (acquired by MasterCard in 2021 for $850M).

Website https://www.whitepages.com/
Revenue $23.3 million
Funding $45 million
Employees 98 (98 on RocketReach)
Founded 1997
Address 2033 6th Ave Suite 1100, Seattle, Washington 98121, US
Phone (206) 973-5100
Fax (928) 645-5804
Technologies
Industry Technology, Information and Internet, Publishing, Consulting, Information Services (B2C), Internet, Media & Internet, Big Data, Online Advertising, Enterprise Solutions, Mobile
Web Rank 1265
Web Visits 33 Million
Keywords People Search, People Finder, Reverse Phone Lookup, Address Lookup, Phone Number Lookup, Email Lookup, Online Directory, Contact Information, Public Records, Information Services, Personal Information, Data Aggregation, Data Solutions, Identity Verification, Business Information, Consumer Data, Property Records
Competitors Zillow, Spokeo, Pipl, BeenVerified.com, Intelius, TruthFinder, PeopleSmart, AnyWho, PeopleLooker, People Finder +23 more (view full list)
SIC SIC Code 27 Companies, SIC Code 274 Companies
NAICS NAICS Code 51 Companies, NAICS Code 511 Companies, NAICS Code 5111 Companies, NAICS Code 513 Companies

Whitepages Questions

The Whitepages annual revenue was $23.3 million in 2026.

Leigh McMillan is the CEO of Whitepages.

98 people are employed at Whitepages.

Whitepages is based in Seattle, Washington.

The NAICS codes for Whitepages are [51, 511, 5111, 513].

The SIC codes for Whitepages are [27, 274].

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