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Whitepages is the trusted source for identity data and property intelligence — bringing together publicly available information to help millions of monthly users in the U.S. connect, transact, and prevent fraud in a digital-first world. Individuals use Whitepages to reconnect with people, identify callers, verify identities, and deliver packages accurately. Businesses rely on it to prevent fraud, improve customer data, and communicate more effectively. Real estate and home services professionals use Whitepages Property Intel to verify ownership, assess occupancy, and evaluate opportunities. Whitepages products include Whitepages Premium, Whitepages Property Intel, and the Whitepages Pro API. The API delivers authoritative contact info and property data programmatically, enabling businesses to enrich, update, and verify their contact records. Powering these products is the Whitepages Identity Graph — a data platform that processes billions of signals to match, deduplicate, and organize identity and property records. The graph currently spans 350 million identity records, 460 million phone records, 112 million property records, and 571 million email addresses nationwide.

Website https://www.whitepages.com/
Revenue $23.3 million
Funding $45 million
Employees 86 (71 on RocketReach)
Founded 1997
Address 2033 6th Ave Suite 1100, Seattle, Washington 98121, US
Phone +1 206-337-9813
Fax (928) 645-5804
Technologies
Industry Technology, Information and Internet, Publishing, Consulting, Information Services (B2C), Internet, Media & Internet, Big Data, Online Advertising, Enterprise Solutions, Mobile
Web Rank 1265
Web Visits 33 Million
Keywords People Search, People Finder, Reverse Phone Lookup, Address Lookup, Phone Number Lookup, Email Lookup, Online Directory, Contact Information, Public Records, Information Services, Personal Information, Data Aggregation, Data Solutions, Identity Verification, Business Information, Consumer Data, Property Records
Competitors Zillow, Spokeo, Pipl, Intelius, BeenVerified.com, TruthFinder, PeopleSmart, AnyWho, PeopleLooker, People Finder +23 more (view full list)
SIC SIC Code 274 Companies, SIC Code 27 Companies
NAICS NAICS Code 5111 Companies, NAICS Code 51 Companies, NAICS Code 513 Companies, NAICS Code 511 Companies

Whitepages Questions

The Whitepages annual revenue was $23.3 million in 2026.

Eric Merritt is the CTO of Whitepages.

71 people are employed at Whitepages.

Whitepages is based in Seattle, Washington.

The NAICS codes for Whitepages are [5111, 51, 513, 511].

The SIC codes for Whitepages are [274, 27].

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