White Space Strategy Technology Stack

123-reg is headquartered in England and is a domain registrar and web hosting company. The company claims to be the UK's largest accredited domain registrar that provides Internet services to small- and medium-sized business. Up until 2017, 123-reg was part of Host Europe Group (HEG), which at the time, was Europe's largest privately owned hosting company.

Aspect Software is a leading provider of integrated omni-channel customer engagement, contact center, and workforce optimization software for midsize businesses and enterprises.

HubSpot Forms are easy to build with drag & drop interface, users can add forms to HubSpot landing pages, or embed them on any website page.

ASP.net is an open source framework for building web applications and services with .NET and C#.

DataTables is a table enhancing plug-in for the jQuery Javascript library, adding sorting, paging and filtering abilities to plain HTML tables with minimal effort. If client prefer to use a package manager such as NPM or Bower, distribution repositories are available with software.

Font Awesome makes it easy to add vector icons and social logos to their website.

Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. It is owned by Automattic, having integrated it into their WordPress.com blogging platform.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

JavaScript is the programming language of HTML and the Web.

Lightbox is a script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.

Modernizr is a JavaScript library which is designed to detect HTML5 and CSS3 features in various browsers, which lets JavaScript avoid using unimplemented features or use a workaround such as a shim to emulate them. Modernizr aims to provide this feature detection in a complete and standardized manner.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

MonsterInsights is a Wordpress plugin for Google Analytics.

Typeform is the versatile data collection tool that makes asking easy and answering fun, whether it's forms, quizzes, surveys, or something completely new.

Vimeo PRO is a business video hosting platform.

WPForms is the WordPress forms plugin with drag & drop online form builder that allows users to create powerful WordPress forms.

Yoast offers plugins to improve SEO and optimize web sites and blogs.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

Contact Form 7 is a tool to manage multiple contact forms.

HubSpot is a cloud-based inbound marketing software that allows businesses to transform the way that they market online.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Microsoft Power BI converts data into rich interactive visualizations, utilizing business analytics tools to share dashboard-based insights across all devices.

HubSpot Website Platform is a content management system that enables marketers to build websites personalized for every visitor.

Microsoft Access is a database management system that combines the relational Microsoft Jet Database Engine with a graphical user interface and software-developmental tools.

Microsoft Exchange Online is a hosted email for business.

Microsoft Outlook is an personal information manager from microsoft which helps users communicate, manage schedules & find what they need quickly & easily.