White Space Strategy Information

White Space Strategy, founded in 2006, is a Market Innovation Strategy focused consulting firm. Based on our upcoming Book - White Space - the firm's practices specialize in helping clients: * Understand current market environments, dynamics and rules of engagement as well as characterize the white spaces within, around and between markets * Identify the opportunities for creating new value, new revenue and new bases of competition through market opportunity creation, disruption or supercession using White Space Strategy Techniques. * Capture new market opportunities that provide the greatest potential for new revenues, market leadership and increased company valuation * Change the rules of market competition to create decisive competitive advantage * Develop dynamic strategies and processes that sustain competitive advantage and company value