WAYB Information

WAYB is on a mission to never stop raising the bar on gear that's better for parents, kids, and the planet. We design on-the-go products that reinvent what travel gear can be: lighter, smarter, and more sustainable, without sacrificing safety or style. Every product starts with the same question: how do we make this better for families and better for the planet? Our first product, the Pico car seat, brought that mission to life. At just 8 pounds, Pico is an ultralight, portable, forward-facing car seat built with an aerospace-grade aluminum frame and high-performance ASTROKNIT™ mesh, materials chosen because they're better for kids and more earth-friendly than traditional car seat materials. Pico folds down small enough to bring on planes, into rideshares, rental cars, and carpools, making it as practical for a cross-country flight as it is for the school carpool line. We're a Certified B Corporation, which means we hold ourselves accountable to high standards of social and environmental responsibility, not just product performance. Innovation is in our DNA, and we believe that gear built for life on the go shouldn't force families to choose between convenience, safety, and sustainability. WAYB is headquartered in Salt Lake City, where we continue building products that help families travel further, together.