Boba Inc. Information

Boba makes award-winning baby carriers and wraps designed for all families who want to embrace every moment of parenthood. It all started with a simple but powerful idea: that keeping your baby close isn't just convenient, it's transformative. Born in 2007, from the heart of a family who believed in the magic of that bond, Boba grew from a small dream into a global community of over 3 million families who carry their little ones every single day. From the first newborn snuggles to the last toddler adventures, our carriers and wraps are designed to keep your hands free and your baby close — so you can move through life together, heart to heart. Nearly two decades later, we're still driven by that same founding belief. We've refined every stitch, every buckle, and every fabric choice, guided by parents, backed by medical experts, and grounded in love. Because your baby deserves nothing less. Boba isn't just a product. It's a community, a movement, and a source of support for families everywhere. Built from love. Carried through generations.