In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.
LeapFrog is the leader in innovative solutions that encourage a child's curiosity and love of learning throughout their early developmental journey. For decades, LeapFrog has helped children expand their knowledge and imagination through award-winning products that combine state-of-the-art educational expertise (led by the LeapFrog Learning Team), innovative technology, and engaging play – turning playtime into quality time that helps children leap ahead. LeapFrog's proprietary learning tablets and ground-breaking developmental games, learn to read and write systems, interactive learning toys and more are designed to create personalized experiences that encourage, excite and build confidence in children. LeapFrog, a member of VTech Group, is based in Emeryville, California, and was founded in 1995 by a father who revolutionized technology-based learning solutions to help his child learn how to read. Through the power of play, LeapFrog’s products and curriculum help children of all ages prepare for life and academic success.
Established in 1969, Little Tikes has burgeoned into an iconic brand whose expansive catalog of product lines for growing children are a staple part of the toy aisles at all major and specialty retailers. Continuing its legacy of imaginative, role play toy excellence, Little Tikes brings to the New York International Toy Fair 2013 an array of new-for-spring offerings within the iconic toy company's core Ride-on, Infant Basic, Sand & Water and Climbers & Slides categories. In its Infant Basics line Little Tikes introduces Wiggimals, a fun and colorful new brand comprised of four characters a cow, sheep, chicken and pig. They start as cuddly characters, then with the flip of a switch become a wiggling, jiggling ball of fun!
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