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Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone. We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all. Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside. So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.

Since its founding in 1961, Cabela’s has earned the title of World’s Foremost Outfitter® without ever letting go of its humble, small-town roots. Much of this success is owed to the knowledgeable outdoorsmen and women we employ. From our corporate headquarters in Sidney, Nebraska, to our growing number of retail locations throughout the United States and Canada, Cabela’s Outfitters are proud of where they work and value being part of a caring family. Because it’s in our nature to sell fun, we find satisfaction in providing customers with a wide variety of innovative, exclusive products and services they can count on for memorable outdoor experiences all year long. We’re passionate about the outdoors, and grateful to those who take the time to appreciate nature and ensure this lifestyle will continue to be embraced by future generations. Cabela’s also issues the Cabela’s CLUB® credit card, which serves as its primary customer loyalty rewards program.