WARC Information

The global authority on marketing effectiveness. For 40 years, WARC has been powering the marketing segment by providing rigorous and unbiased evidence, expertise and guidance to make marketers more effective. Across WARC Strategy and WARC Media, its services include 100,000+ case studies, best practice guides, research papers, special reports, advertising trend data, news & opinion articles, as well as events and advisory services. WARC operates out of London, New York, and Singapore, servicing a community of over 75,000 marketers in more than 1,300 companies across 100+ markets and collaborates with 50+ industry partners. Want to get access to WARC? Get a demo: www.warc.com/subscribe WARC is part of LIONS. LIONS is the global platform that champions creativity and marketing effectiveness for growth. We help businesses grow through creative marketing that matters. We know that creativity can and should be applied across the full marketing mix. Creativity is an impactful business driver – and when it's integrated with a culture of effectiveness, it's a competitive advantage. Backed by over 150 years of experience and evidence from Cannes Lions, WARC, Effie, Contagious, Acuity Pricing, Content Marketing Institute & The Market Research Event – LIONS provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow. LIONS is part of Informa plc.