Since 1983, we’ve been designing pieces that feel both familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view...it’s no wonder we’ve been in your closet for four decades and counting.
Today, we continue to do the classics our way, inspiring not only how you shop but also how you express your personal style. Our commitment runs deeper than just making great clothes—we're proud of our role in getting you dressed with confidence, character and the unique style sensibility that makes us who we are.
A shared love for fashion led best friends Barbara Boccara & Sharon Krief to create ba&sh in 2003. Their idea? To bring their dream wardrobe to life so that they could share it with other women. A brand truly made by women for women
Found in more than 400 points of sales around the world, the ba&sh style remains distinctly Parisian, uniting an expression of freedom with an easy, joyful elegance. It is easy to recognize a ba&sh dress… The key? The happiness of the woman wearing it.
In 2015, L Catterton private equity firm acquired a 50% stake in the Parisian brand to sustain its development and international expansion, with the support of LVMH expertise and wide network.