Vodafail Information

Vodafail.com is a website started by Adam Brimo in response to his frustrating experiences with Vodafone's customer service shortly after signing a 24-month contract. The website was launched on December 12 2010 and enabled Vodafone customers to share their experiences and issues in an open and anonymous forum. After first being promoted on Facebook, Twitter and Whirlpool; the website was covered by the Sydney Morning Herald (SMH) [2] on December 17 2010. Shortly thereafter on December 27 2010, the SMH [3] ran a follow-up story on Vodafail.com and the possible class action being investigated by Sydney law firm PiperAlderman. Vodafail.com became one centralised place for customers' to express their anger at Vodafone as a result of national media coverage of the issues. This is turn led to a meeting between and arranged by VHA Chief Executive Officer Nigel Dews and Adam Brimo on December 29 2010. From its simple beginnings the Vodafail website has grown significantly over the past month and provides a number of features including collaborative coverage mapping (most recently, the ability to check the Vodafone coverage for a particular post code), on-hold/wait time data, the ability to rate and reply to posts along with information on how to lodge complaints against Vodafone. Vodafail.com has had over 150,000 individual visits and 450,000 page views in little more than three weeks, due largely to media reports and social networking sites. The Vodafail team is currently comprised of four regular contributors along with additional media and legal consultants when required. All members of the team are volunteers and financial backing is provided by Adam Brimo. The website initially utilised online advertising to cover the rising costs of website hosting however once those costs were covered, the advertising was removed. Vodafail.com is not affiliated with any telecommunications companies, receives no incentives from other mobile carriers and rejects all offers for affiliate marketing.