Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country.
In 2022, travel and tourism expenditures generated a projected $134.4 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.1 million Californians and generated $11.9 billion in state and local tax revenues. In FY21/22, Visit California generated $38.2 billion in incremental ad spending — travel dollars that would not have been spent in California otherwise.
For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.
Visit Phoenix: The Roles We Play
The Steward
Visit Phoenix is a nonprofit organization that promotes Greater Phoenix to a global audience of travelers and books conventions into the Phoenix Convention Center and surrounding hotels and resorts. We exist to grow the city’s visibility, impact, and reach.
The Welcomer
In partnership with more than 900 member businesses, Visit Phoenix brings business to Greater Phoenix, from leisure visitors to group meetings across bioscience, tech, and manufacturing to major sporting events. This rare blend of desert clarity and urban energy turns sidewalks, skylines and authentic hospitality into reasons to gather, travel, and thrive.
The Place Translator
Just four miles from the airport, downtown unfolds as a walkable core where 80% of restaurants and bars are locally owned. Universities pulse through the grid, desert trails wind close to the city, and cinematic sunsets frame a skyline still rising. We translate these textures of city and desert into a sense of place that travelers and planners can connect to instantly.
The Matchmaker
We cultivate and maintain relationships with convention and meeting planners, journalists and influencers, travel agents, and tour operators, aligning people with venues, ideas with opportunities and stories with audiences.
The Invisible Hand
Visit Phoenix produces marketing and brand campaigns that promote leisure travel and meetings, coordinates site visits, conducts media tours, and maintains the region’s official tourism website. We orchestrate the behind-the-scenes details so planners, travelers, and partners experience the city with ease.
The Scene Setter
For planners, Phoenix offers a contiguous convention campus, diverse venues from historic warehouses to pro-level stadiums, and a visitor experience that consistently converts interest into attendance.
The San Diego Tourism Authority (SDTA) is a private, non-profit, mutual benefit corporation composed of nearly 1,000 member organizations, businesses, local governments, and individuals seeking a better community through the visitor industry. SDTA members include tourism-related entities in such categories as lodging, dining, arts & attractions, shopping, and transportation, among others, as well as other companies indirectly involved in the visitor industry.
As a sales and marketing organization, the main objective of SDTA is to promote and market San Diego County as an ideal vacation destination and convention site. SDTA also represents and supports the interests of the visitor industry as a whole. The majority of funding received by SDTA is derived from San Diego Tourism Marketing District Funds. Lodging and other tourism related business in the District raise these funds through self assessments for the purpose of promoting tourism in the San Diego region. As a membership organization, the SDTA also receives financial support from member dues, advertising, and promotional assistance from the membership through donated in-kind services.