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Visit Phoenix: The Roles We Play The Steward Visit Phoenix is a nonprofit organization that promotes Greater Phoenix to a global audience of travelers and books conventions into the Phoenix Convention Center and surrounding hotels and resorts. We exist to grow the city’s visibility, impact, and reach. The Welcomer In partnership with more than 900 member businesses, Visit Phoenix brings business to Greater Phoenix, from leisure visitors to group meetings across bioscience, tech, and manufacturing to major sporting events. This rare blend of desert clarity and urban energy turns sidewalks, skylines and authentic hospitality into reasons to gather, travel, and thrive. The Place Translator Just four miles from the airport, downtown unfolds as a walkable core where 80% of restaurants and bars are locally owned. Universities pulse through the grid, desert trails wind close to the city, and cinematic sunsets frame a skyline still rising. We translate these textures of city and desert into a sense of place that travelers and planners can connect to instantly. The Matchmaker We cultivate and maintain relationships with convention and meeting planners, journalists and influencers, travel agents, and tour operators, aligning people with venues, ideas with opportunities and stories with audiences. The Invisible Hand Visit Phoenix produces marketing and brand campaigns that promote leisure travel and meetings, coordinates site visits, conducts media tours, and maintains the region’s official tourism website. We orchestrate the behind-the-scenes details so planners, travelers, and partners experience the city with ease. The Scene Setter For planners, Phoenix offers a contiguous convention campus, diverse venues from historic warehouses to pro-level stadiums, and a visitor experience that consistently converts interest into attendance.

Visit Phoenix Questions

The Visit Phoenix annual revenue was $2.4 million in 2026.

Ron Price is the President and CEO of Visit Phoenix.

64 people are employed at Visit Phoenix.

Visit Phoenix is based in Phoenix, Arizona.

The NAICS codes for Visit Phoenix are [56159, 5615, 561, 56].

The SIC codes for Visit Phoenix are [738, 73].

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