Virgin Sport Information

Virgin and Sport have always been a great team. From hot air balloon adventures to health clubs and marathon runs, here at Virgin we’ve always been on our toes. So, it may come as no surprise, that Virgin Sport was dreamt up on the go. Sir Richard and Co-Founder Freddie Andrewes were cycling through South Africa, when the epiphany struck to build a movement that combines the sweat of sport with the swagger of Virgin. And share a whole lot of fun along the way. Virgin Sport events are high energy, celebratory occasions, bringing together friends, family and the local community to encourage each other to reach their personal best—all while having a blast. In September 2020, Virgin Sport became part of the LimeLight Sports Group . The group, which has over 30 years’ experience in the creation and activation of major participation sports campaigns, acquired the whole of the Virgin Sport business. Virgin Sport’s events are now run by LimeLight Sports Group’s owned campaign portfolio, LimeLight Sports Club. In the future, these events will run under the LimeLight brand, but the event concepts will remain the same. Let's stay sporty! Join us at LimeLight Sports Club.