VidCon Information

VidCon is the world’s largest celebration of digital culture and its creators in real life. For 15 years, it has been the only event that sits at the intersection of all aspects of the creator economy — creators, fans, brands, and the industry. In 2026, we announced VidCon x LIONS Creators, the premier global platform for the creator economy, connecting the cultural and commercial forces shaping the creator economy. Together, our two powerhouse brands will gather all of the audiences that power the creator economy to celebrate digital culture, develop the next generation of creators, build relationships, drive business, and shape what’s next. VidCon x LIONS Creators will debut as part of the North American event, Insight to Impact, taking place in Nashville in the fall of 2027. Stay tuned for more. VidCon was founded by veteran YouTube creators John and Hank Green (Vlogbrothers) and recently joined the LIONS business within Informa PLC. LIONS is recognized as the global benchmark for creative excellence, and includes Effie, WARC, and Contagious. LIONS’ global Festival programme convenes the creative marketing community at Cannes Lions, Dubai Lynx, Eurobest, Insight to Impact, LIONS Asia, LIONS Riyadh, and Most Contagious.