Senior Manager PGV A and I Shopper Insights @ (December 2024 - Present)
Lead Consumer Research Consultant @ (September 2023 - December 2024)
Lead Researcher, Consumer Research @ (October 2016 - October 2023)
Consumer Research Manager, General Merchandise and Fred Meyer Jewelers and Savor World Flavors @ (August 2015 - October 2016)
Consumer Fundamental Insights Manager - Global Personal Care @ (October 2011 - February 2015)
Consumer and Market Knowledge Manager - North America Skin and Global Personal Care @ (May 2010 - October 2011)
Associate Manager, Consumer and Market Knowledge, North America Respiratory (Vicks) @ (August 2007 - May 2010)
Research Assistant @ (September 1998 - August 2007)
Vicky Francis Skills
Brand Equity
Customer Insight
Consumer Behaviour
Marketing Research
Consumer Products
Segmentation
Market Research
Competitive Analysis
Shopper Marketing
Consumer Insight
Quantitative Research
Communication Effectiveness
Consumer Goods
Business Insights
Insight Generation
Marketing Communications
AC Nielsen
Product Innovation
Advertising Research
Focus Groups
Ethnography
Brand Loyalty
Brand Awareness
Qualitative Research
Consumer and Market Segmentation
Consumer Direct
Pricing Sensitivity
Brand Strategy
Consumer Modeling
Nielsen
Brand Architecture
Consumer Behavior
Communication
Consumer and Market
Vicky Francis Summary
Vicky Francis, based in Cincinnati, OH, US, is currently a Senior Manager, Consumer Insights | Innovation Strategy | Zevo at Procter & Gamble. Vicky Francis brings experience from previous roles at Procter & Gamble, 84.51˚ and Kroger. With a robust skill set that includes Brand Equity, Customer Insight, Consumer Behaviour, Marketing Research, Consumer Products and more. Vicky Francis has 3 emails and 2 mobile phone numbers on RocketReach.
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