Vicki Shum's Location
Hong Kong
Vicki Shum's Work
- Senior Market Intelligence Manager @ The Hong Kong Jockey Club
- Head of Consumer Intelligence, North APAC, L'Oreal Asia Pacific @ L'Oréal
- Consumer and Market Intelligence Director, L'Oreal Hong Kong @ L'Oréal
- Senior Manager, Market Intelligence @ Nissan Motor Corporation
- Director of Project Management, Market Research @ Cido Research
- Senior Consultant, Market Research @ Cimigo
- Senior Research Executive @ TNS / NFO Worldgroup
Vicki Shum's Education
- The University of British Columbia
Bachelor of Commerce (Marketing)
Vicki Shum's Skills
- Survey Design
- CATI
- Consumer Insight
- Primary Research
- B2B
- Loyalty Marketing
- Report Writing
- Data Analysis
- Brand Equity
- Data Collection
Vicki Shum's Summary
Vicki Shum, based in Hong Kong, is currently a Senior Market Intelligence Manager at The Hong Kong Jockey Club, bringing experience from previous roles at L'Oréal, Nissan Motor Corporation and Cido Research. Vicki Shum holds a Bachelor of Commerce in Marketing @ The University of British Columbia. With a robust skill set that includes Survey Design, CATI, Consumer Insight, Primary Research, B2B and more, Vicki Shum contributes valuable insights to the industry. Vicki Shum has 3 emails on RocketReach.
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