Vanilla is the standout leader in estate planning technology, transforming how advisors deliver estate advice at scale. Founded by Steve Lockshin, a Barron’s top advisor, and backed by leading investors including Venrock, Insight Partners, and NBA legend Michael Jordan, Vanilla has raised over $80 million and assembled an unmatched team. With 20+ in-house planning experts, 180+ years of collective experience, and a distinguished legal advisory board, Vanilla is setting the new standard in estate planning. Vanilla’s pace of innovation is unrivaled: The platform has processed over 45,000 estate planning documents, is connected to more than $250 billion in assets, and is the most widely adopted solution for institutional and enterprise firms including Mariner Wealth Advisors and Vanguard. Our transformative, patented software has received awards from Luminaries, WealthTech Americas, Family Wealth Report, WealthManagement.com, and more. To learn more, visit www.justvanilla.com.
| Website | http://www.justvanilla.com |
| Employees | 196 (132 on RocketReach) |
| Founded | 2019 |
| Technologies |
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| Industry | Financial Services |
| Keywords | Estate Planning Software, Wealth Management Platform, Advisor Software, Trust And Estate Planning, Financial Planning Software, Estate Planning Tools, Estate Planning Solutions, Advisor Technology, Wealthtech, Financial Planning Tools, Wealth Management Solutions, Digital Estate Planning, High Net Worth Planning, Client Portal Software, Tax Planning Software |
| Competitors | Embark Veterinary, Petfinder, Basepaws, Wisdom Panel, Neogen’s Paw Print Genetics, DNA My Dog, Canine Health Information Center, LEBANON ANIMAL HOSPITAL, PC, Orivet Genetic Pet Care +5 more (view full list) |
Looking for a particular Vanilla employee's phone or email?
Gene Farrell is the President and CEO of Vanilla.
132 people are employed at Vanilla.
Vanilla is based in Bellevue, Washington.