At Recreational Equipment, Inc. (REI), we exist to inspire and enable life outside for everyone.
We believe that it’s in the wild, untamed and natural places that we find our best selves, so our purpose is to awaken a lifelong love of the outdoors, for all.
Since 1938, we have been your local outdoor co-op, working to help you experience the transformational power of nature. We bring you top-quality gear and apparel, expert advice, rental equipment, inspiring stories of life outside and outdoor experiences to enjoy alone or share with your friends and family. And because we have no shareholders, with every purchase you make with REI, you are choosing to steward the outdoors, support sustainable business and help the fight for life outside.
So whether you’re new to the outdoors or a seasoned pro, we hope you’ll join us.
Since its founding in 1961, Cabela’s has earned the title of World’s Foremost Outfitter® without ever letting go of its humble, small-town roots. Much of this success is owed to the knowledgeable outdoorsmen and women we employ. From our corporate headquarters in Sidney, Nebraska, to our growing number of retail locations throughout the United States and Canada, Cabela’s Outfitters are proud of where they work and value being part of a caring family. Because it’s in our nature to sell fun, we find satisfaction in providing customers with a wide variety of innovative, exclusive products and services they can count on for memorable outdoor experiences all year long. We’re passionate about the outdoors, and grateful to those who take the time to appreciate nature and ensure this lifestyle will continue to be embraced by future generations.
Cabela’s also issues the Cabela’s CLUB® credit card, which serves as its primary customer loyalty rewards program.
For nearly 40 years, Benchmade has evolved from a small garage in Southern California to a thriving knife manufacturing business located in Oregon City, OR. Motivated to design a knife that embodied the latest manufacturing technology and material, Les de Asis turned his passion into a family-owned and operated business that continues to set the standards for production knife manufacturing around the world.
Benchmade’s state of the art facility in Oregon City provides convenient access to downtown Portland, the Oregon Coast, and Mt. Hood, making it easy to immerse yourself in the incredible recreational opportunities and the beauty of our home state. Our team of 400+ employees is dedicated to building dependable American products that are capable of serving a wide range of applications and lifestyles, reflected by our diverse product offering.
There is one thing we all have in common: The mastery of our craft. It’s the thing that drives us, consumes our minds, and challenges us to be better. It requires relentless work ethic and tireless innovation. It’s a no-nonsense, no-exception, make-it-right drive for constant betterment. We make knives that are meant to be yours, for life. And we wouldn’t have it any other way.