UpEquity Technology Stack

AdRoll is a widely-used ad retargeting platform that is used by a number of brands to retarget users with ads across social media, mobile, and the web. AdRoll offers solutions for both enterprises and agencies of all sizes. The retargeting app helps user to reach site visitors at the most optimal time with the most appropriate ad on any screen.

Facebook is a social networking site that makes it easy for people to connect and share with family and friends online.

Google AdWords lets create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to their website.

DoubleClick is a digital advertising solution from Google.

Google Tag Manager helps marketers control the end-to-end process of adding website tags.

HubSpot offers a full platform of marketing, sales, customer service, and CRM software.

HubSpot's marketing software is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing automation, social media, analytics, and more, for marketing teams of all sizes to grow traffic, convert leads and track customers, all in one place.

Cloud based storage systems by AWS.

Amazon Web Services (AWS) is a comprehensive, evolving cloud computing platform provided by Amazon that includes a mixture of infrastructure as a service (IaaS), platform as a service (PaaS) and packaged software as a service (SaaS) offerings.

Google Cloud Platform is a suite of cloud computing services that enables developers to build, deploy, and scale applications, websites, and services on the same infrastructure as Google.

Google Cloud Storage is a RESTful online file storage web service for storing and accessing data on Google Cloud Platform infrastructure. The service combines the performance and scalability of Google's cloud with advanced security and sharing capabilities.

Terraform is a tool for building, changing, and versioning infrastructure safely and efficiently.

AMP is a way to build web pages for static content that render fast.

Bulma is a free and open source CSS framework based on Flexbox.

Font Awesome makes it easy to add vector icons and social logos to their website.

Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.

Java is a programming language and computing platform.

JavaScript is the programming language of HTML and the Web.

jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License. Web analysis indicates that it is the most widely deployed JavaScript library by a large margin.

Nginx is a web server which can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.

BambooHR is a cloud-based human resources (HR) software service for small and midsize businesses. BambooHR offers small and growing companies a human resource information system (HRIS) that includes an applicant tracking system (ATS) and HRIS tools to manage all aspects of the employee lifecycle.

Calendly is an appointment and meeting scheduling software for business professionals and their clients.

Infosec Skills offers training in every subject pertaining to cybersecurity, IT, etc

LinkedIn Learning provides online courses for creative, technology, business skills to achieve personal and professional goals.

LinkedIn Recruiter is a recruiting tool to hire talent from LinkedIn.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

Okta is an enterprise grade identity management service, built from the ground up in the cloud and delivered with an unwavering focus on customer success. With Okta, IT can manage access across any application, person or device.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GitHub is a place to share code with friends, co-workers, classmates, and complete strangers, helping individuals and teams to write faster, better code.

Google Cloud DNS is a high-performance, resilient, global DNS service that provides a cost-effective way to make applications and services available to users.

Kubernetes helps to manage a cluster of Linux containers as a single system to accelerate development and simplify operations.

Typeform is the versatile data collection tool that makes asking easy and answering fun, whether it's forms, quizzes, surveys, or something completely new.

Vimeo PRO is a business video hosting platform.

YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.

 Finicity provides solutions for financial management, payments and credit decisioning.

Plaid is a technology platform which allows users to create connections between applications and bank accounts to authenticate accounts, check balances in real time, verify identities, validate income, pull transaction data, and verify borrower assets.

GoPayment is a payment management and mobile payment gateway allowing vendors to process credit card transactions via mobile application. The mobile payment platform uses a credit card reader plugin enabling users to processGoPayment amounts and request customer electronic signatures via a touch sensitive screen.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

RAMP has developed the next generation of search & video experiences to make video more valuable. Using RAMP, clients are able to fully leverage the value of all of their video content by driving increased discovery across search and social sites, enhancing user engagement through dynamic search and publishing solutions across web, mobile.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

Wire is a secure messaging & collaboration tool for businesses with end-to-end encryption, group chats, video & voice calls, file sharing, screen sharing & more.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Grow.com is a no-code full-stack business intelligence (BI) platform.

Heap is a web and mobile analytics solution which automatically records all actions taken in web & iOS apps, and allows users to define new events without code.

HeapAnalytics is an analytics platform that helps product, marketing, and customer success teams develop digital experiences that convert and retain users.

Hotjar is a complete website and mobile analytics tool enabling web developers, UI designers, analysts, digital marketers & more, to optimize the usability and conversion rate of their websites.

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

HubSpot Forms are easy to build with drag & drop interface, users can add forms to HubSpot landing pages, or embed them on any website page.