Updater is a distributed commerce platform connecting service providers with high-intent consumer audiences. Updater’s technology powers embedded purchasing for broadband, utilities, insurance, moving services, and other categories. Founded in New York City, Updater has raised more than $400 million from leading investors, including Vista Credit Partners, SoftBank Capital, IA Ventures, Commerce Ventures, and Second Century Ventures.
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The Updater annual revenue was $38.9 million in 2026.
David Greenberg is the Founder and CEO of Updater.
122 people are employed at Updater.
Updater is based in New York, New York.
The NAICS codes for Updater are [51, 518, 5112, 511].
The SIC codes for Updater are [737, 73].