Unisearch Partners, Inc. Information

We specialize in hybrid, quali-quant research solutions (both in-person & online). For over 20 years, we've worked with dozens of blue-chip clients to help solve a wide range of marketing issues, As former clients ourselves, our custom solutions reflect our experience as marketers, not just researchers. We have a passion for revealing the underlying reasons driving consumer behavior that can make a real difference for our clients in their strategic decision-making. We utilize audience response technology in-person, and/or a multi-function online platform to craft a custom, integrated approach that has proven effective for several key marketing issues. These include: • MID-LATE STAGE CONCEPT TESTING. Many use our hybrid techniques as a downstream concept selection & optimization study prior to moving on to a BASES or other final concept evaluation tool. • EARLY STAGE COPY TESTING. Our hybrid approach is a great way to help determine if a creative idea is on strategy & worthy of further development. It’s an effective diagnostic tool & increases the likelihood your chosen campaign will meet your downstream hurdles (like Link™ or other copy evaluation tools). • “EXPERIENTIAL” CONCEPT TESTING. Those situations where you need consumers to physically interact with a product or package, but still want both quant & qual results quickly. • POSITIONING / MESSAGING STUDIES. Identifying the best way to talk about new product ideas or services to drive interest. • SUPER BOWL AD TESTING. Over 18 years of experience with several major advertisers (including A-Busch & PepsiC) with very high success rate at predicting top ten finishers in USA Today Ad Meter. In that time, we've tested over 40% of the ads that finished in the top 10. • PACKAGING TESTING. Optimizing new packaging forms or design options • RESEARCHING SENSITIVE TOPICS. Our techniques allow respondents to feel secure about their anonymity, so they feel comfortable telling us what they really think.