Ultimate Sup Competitors

Wind, paddle or wave power: Starboard is the world-leading natural watersports brand covering windsurfing, standup paddle boarding, surfing and apparel. Across these sports, Starboard sets the trend with innovative board shapes and technology, and a reputation for performance backed by the most successful team of watermen. By designing and manufacturing the best equipment in the industry from one end, and promoting watersports to the general public on the other, Starboard strives to get as many people on the water as possible.

SURF. PADDLE. EXPLORE These three words define us as a company and keep us excited and inspired to start every new day on the water. We believe surfing and paddling are the best forms of recreation in the world and are focused on these sports only. What started out in our parents’ storage unit back in 2004 has grown into a premiere board company and one of the largest online retailers of paddle boards and surfboards in the World. Our mission from day one has always been to develop a quality selection of well designed surfboards, paddle boards and accessories for riders of all skill levels at revolutionary prices. We aim to offer our customers the highest level of service, selection, quality and value and the most compelling online and in store shopping experience possible. This translates into a positive company atmosphere, great products and satisfied customers.

Red Paddle Co are the developers of some of the worlds leading inflatable stand up paddleboards. Through a passion for paddling and a drive for service and quality Red Paddle are the creators of the most progressive inflatable stand up paddleboards on the market. Red are well known as pioneers in the inflatable stand up paddleboard industry. Having developed the Tec Air Construction process, allowing their boards to inflate to a higher PSI than others on the market (18-25 PSI). This makes the board stiffer and able to create the authentic stand up paddleboarding experience. All Red Paddle Co boards utilize high pressure double drop-stitch technology and feature quadruple rail construction, double layering and thick traction pads. Additional innovations include the patented Rocker Stiffening System (RSS), which was developed to further stiffen Red Paddle Co boards. The boards are stiffened using a batten stiffening construction inserted on the sides of the boards and use counter weight to make the boards more rigid. Besides having a great product and being at the forefront pushing the inflatable paddleboard industry forward, Red Paddle Co are about having fun. We work in a relaxed and casual environment where openness, collaboration and ideas flow. We live and breathe the industry with a great work/life balance and promote family time. We also like to spend time as a group and embark on regular activities, including paddling together on a weekly basis.