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The UGG® Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG® Australia brand began to take shape. The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Deckers Outdoor Corporation acquired UGG® Australia in 1995.

UGG Australia Questions

The UGG Australia annual revenue was $4 million in 2026.

UGG Australia is based in San Francisco, California.

The NAICS codes for UGG Australia are [42, 424].

The SIC codes for UGG Australia are [513, 51].

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