Born in a snowstorm in 1962, SOREL was built to brave Canada's harshest winters. With its now-iconic Caribou™ boot, crafted from premium rubber, wool and full-grain leather, the brand earned its place in the elements and in history. From taking the first steps on the North Pole to launching the first-ever snowboarding boots, SOREL became synonymous with trusted pertormance. Now based in Portland, Oregon, SOREL merges bold design with proven function, evolving from winter staple to year-round statement. From alpine terrain to New York runways, SOREL continues to collaborate with creatives and the courageous, accompanying untamed spirits in snow sports and streetwear to travel and luxury — for their bold steps forward.
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SOREL Questions
The SOREL annual revenue was $81.8 million in 2026.
Cory Long is the President of SOREL.
103 people are employed at SOREL.
SOREL is based in Portland, Oregon.
The NAICS codes for SOREL are [45, 42, 44, 424].
The SIC codes for SOREL are [513, 51].
Top SOREL Employees
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Cory Long
President at SOREL
United States35+ -
Joe Vernachio
President at SOREL
California, United States35+ -
Natalie Hayes
Vice President, Direct-to-Consumer at SOREL
Portland, OR, US35+ -
Michael Minter
VP Brand at SOREL
Los Angeles, CA, US35 -
Taylor Vaugh
Vice President Sorel North America Sales at SOREL
Beaverton, OR, US35 -
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Zac Andrews
Director of Global Product Design at SOREL
Portland, OR, US22 -
Rob Brooks
Brand Creative Director at SOREL
Portland, OR, US35+ -
Ryan Brandel
Global Creative Director | Brand and Ecommerce at SOREL
Portland, OR, US33 -
Bobby Bui
Director - National Sales at SOREL
Portland, OR, US34
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