Turtlejar Competitors

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 31,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!

KidZania is the world’s fastest growing family entertainment brand - an entertainment and learning center for children, themed as a replica of a real city with buildings and streets and vehicles containing real-world businesses, products and services such as shops, theaters, stores, restaurants, utilities, factories and health and safety entities. At KidZania, children role-play adult activities designed and programmed to mimic real-life and the inner workings of a typical city through the integration of recognizable brand destinations and a functioning economy. KidZania is rapidly expanding around the world with 24 locations operating in 19 countries and many new locations under development.

Toy Kingdom, a subsidiary of Super-Brands, is a leading retailer and wholesaler of toy and recreational goods and aims to become Africa’s most loved toy retail chain by providing the best toy retail experience in Africa, offering the best well known, as well as exclusive toy brands for families and their children. Through our aggressive expansion, we now have stores in all the major cities and premier shopping centres across South Africa. In March 2016, we acquired the local Build-A-Bear operation with a view to rebuilding the brand through additional standalone stores as well as further integration within our current footprint.