Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today we provide customers with premier destination retail in more than 150 locations across North America. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service.
Guided by the visionary leadership of our founder and CEO Johnny Morris, Bass Pro Shops is making a significant impact in on the future of conservation and the communities we serve. More than 40 years after Johnny began helping people connect with nature through a tiny bait shop, our conservation mission is to inspire people to enjoy, love and conserve the great outdoors.
Beyond retail, Bass Pro Shops also operates White River Marine Group, the world’s largest manufacturer of boats, plus award-winning resorts and nature destinations including Big Cedar Lodge, America’s Premier Wilderness Resort. Our passion for connecting people to nature extends to our CLUB program where customers earn points toward free gear and experiences, and a series of not-for-profit conservation attractions.
Since its founding in 1961, Cabela’s has earned the title of World’s Foremost Outfitter® without ever letting go of its humble, small-town roots. Much of this success is owed to the knowledgeable outdoorsmen and women we employ. From our corporate headquarters in Sidney, Nebraska, to our growing number of retail locations throughout the United States and Canada, Cabela’s Outfitters are proud of where they work and value being part of a caring family. Because it’s in our nature to sell fun, we find satisfaction in providing customers with a wide variety of innovative, exclusive products and services they can count on for memorable outdoor experiences all year long. We’re passionate about the outdoors, and grateful to those who take the time to appreciate nature and ensure this lifestyle will continue to be embraced by future generations.
Cabela’s also issues the Cabela’s CLUB® credit card, which serves as its primary customer loyalty rewards program.
Avery Weigh-Tronix is one of the world’s largest manufacturers and suppliers of weighing equipment, measurement devices, and global solutions. With wholly owned businesses in six countries and partners across the world, we have global expertise that is second to none.
With companies in the United States, United Kingdom, Canada, India, Malaysia, Ireland, and around the world; we draw on extensive international research, product development, manufacturing, sales and service resources that employ more than 1,000 people worldwide. These are supported by a network of dealers and distributors who sell and support our products around the globe.
We work closely with our customers on a local and international basis, applying the latest weighing and measurement technology to create innovative, market-focused solutions. This has leveled us amongst the world's most comprehensive weighing and measurement portfolios, supported by ancillary equipment and systems software. From truck scales, train scales, tension meters, forklift truck scales, cable line tension meters, and software solutions, to medical counting solutions, our ranges meet the needs of small independent companies and large multi-nation businesses.