True is a consumer specialist investment and innovation advisory firm managing ~$1bn of assets, investing across the consumer, retail, leisure and technology sectors. True's VC Fund focuses on Pre-Seed to Series A, investing up to £2m in companies like Jitty, JENA, Boy Smells, By Rotation, and SeeChange. True's Private Equity Fund primarily focuses on growth equity and buyouts, with portfolio companies Ribble Cycles, Zwift, The Cotswold Company, Hush, Apparel Brands and more. True is also the future-focused partner for global corporates and household brands such as Marks & Spencer, Associated British Foods, Warner Bros. Discovery, 7-Eleven, and TJX, helping to navigate uncertainty and drive growth in a net zero world.
| Website | http://www.true.global |
| Revenue | $5.3 million |
| Funding | $5 million |
| Employees | 67 (49 on RocketReach) |
| Founded | 2014 |
| Phone | +44 20 3740 6940 |
| Technologies |
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+40 more
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| Industry | Financial Services, Finance, Finance General, Venture Capital, Lending and Investments |
| Keywords | Investment Advisory, Innovation Advisory, Asset Management, Financial Advisory, Venture Capital, Private Equity, Portfolio Management, Seed Funding, Series A Funding, Alternative Investments, Consumer Goods, Growth Equity, Consumer Sector, Technology Investments, Early Stage Investing, Retail Sector, Technology Sector |
| Competitors | Deloitte, PwC, EY, Capgemini, Accenture, Bain & Company, McKinsey & Company, Oliver Wyman, KPMG Deutschland, Boston Consulting Group (BCG) +42 more (view full list) |
| SIC | SIC Code 628 Companies, SIC Code 62 Companies |
| NAICS | NAICS Code 523 Companies, NAICS Code 52 Companies |
Looking for a particular True. employee's phone or email?
True. Questions
The True. annual revenue was $5.3 million in 2026.
Paul Cocker is the CEO and Co-Founder of True..
49 people are employed at True..
True. is based in London, England.
The NAICS codes for True. are [523, 52].
The SIC codes for True. are [628, 62].
Top True. Employees
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Paul Cocker
CEO and Co-Founder at True.
United Kingdom54 -
41
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Richard Sharpe
Managing Director at True.
London, GB21 -
Liam Buswell
Managing Director at True.
London, GB21 -
Serena McCutcheon
Head of People and Operations at True.
London, England, United Kingdom21 -
Richard Brick
Director, Investment at True.
London, GB24 -
Mike Martin
Director, Investment at True.
London, GB35+ -
Rachel Marshall
Director at True.
London, GB21
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