Tru Measure Information

Founded in 2009 and headquartered in Raleigh, N.C., with additional offices in Sacramento, Calif., Seattle, Minneapolis, and Denver, Tru Measure is a digital marketing services platform with proprietary tracking technology and a dashboard solution that provides media sales organizations and marketing agencies with insight and guidance on digital media solutions, performance analytics and return on investment (ROI). A wholly-owned subsidiary of McClatchy (NYSE: MNI), the Tru Measure platform is designed to streamline sales, operations, audience targeting, optimization and reporting for data-driven marketing efforts including print, online, mobile and social. Tru Measure supports a broad spectrum of North American, European and Australian companies, including McClatchy, Lee Enterprises, BH Media Group, The Washington Post and EATEL and several advertising agencies.