Alexa is a competitor intelligence and website analytics software that provides actionable SEO insights based on a sample of data from the web. Alexa enables users to view audience demographics, engagement, traffic trends, keyword research, traffic sources, and website comparisons.
Facebook Pixel helps organizations measure customer actions, build audiences and unlock optimisation tools. Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website.
WordStream for PPC is a robust platform for managing pay-per-click marketing efforts involving large numbers of keywords. WordStream turns your private keyword data into profit-driving PPC campaigns.
Hootsuite is a social media marketing tool for businesses to manage, schedule & track the engagement of their social content across all social media profiles.
Reviews.co.uk is a review collection tool for companies to collect merchant (company) & product reviews from genuine customers, then share these on Google.
Gravatar is a service for providing globally unique avatars and was created by Tom Preston-Werner. It is owned by Automattic, having integrated it into their WordPress.com blogging platform.
Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. It can be assisted by technologies such as Cascading Style Sheets (CSS) and scripting languages such as JavaScript.
PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language. PHP code may be embedded into HTML code, or it can be used in combination with various web template systems, web content management systems, and web frameworks.
YouTube is a video sharing service where users can watch, like, share, comment and upload their own videos. The video service can be accessed on PCs, laptops, tablets and via mobile phones.
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