Grey Matters - applied social- and mediapsychology Information

We love psychology. And with us, more and more companies every day. They, too, see the role of psychology as essential within almost all aspects of business activities. We have coined a description for this role: the 'Chief Psychology Officer' or CPO. Grey Matters provides Insight, Intervention and Inspiration. We do research on human behavior and help our clients apply scientific insights to meet their objectives. We focus on various areas of application of psychological tactics: - Online conversion - Behavior change - Habit formation - Effectiveness of campaigning - Crossmedia strategy - Social Media communication - Peruasion Profiling - Persuasive marketing strategy - Intervention mapping - Consumer psychology & insight Our clients include organizations in profit and nonprofit. We have done work for regional, national and european government, semi-government, b2b, financials, recruitment, fmcg, advertising, automative and healthcare.