In 1978, Johnny Morris revolutionized the marine industry when he introduced the world's first professionally rigged and nationally marketed boat, motor and trailer packages. TRACKER quickly became—and has remained—the number one selling fishing boat brand in America for more than 40 years. Drawing its name from the magnificent river flowing through the Ozarks, today White River Marine Group (WRMG) is the world’s largest builder of fishing and recreational boats by volume. A member of the Bass Pro Shops® and Cabela’s® family, WRMG is based in Springfield, Missouri with boats designed and manufactured in the United States. WRMG manufactures and distributes the following top-quality brands: TRACKER® Boats Ranger® Boats NITRO® Boats Triton® Boats SUN TRACKER® Boats REGENCY® Boats TAHOE® Boats MAKO® Boats ASCEND® Kayaks The WRMG family also offers Spartan Boats®, TRACKER OFF ROAD™ ATVs and side-by-sides, POWER PROS™ Service Centers for full-service maintenance and repair, and includes White River Financial Services, a provider of retail financing solutions for outdoor recreational product buyers. From tournament bass angling to Great Lakes walleye runs, wakeboarding to entertaining family and friends, bays to bluewater, WRMG boats are designed and developed by boaters and anglers to ensure every model is ready for many years of on-the-water adventures.
| Website | http://www.whiterivermg.com/ |
| Revenue | $131 million |
| Employees | 562 (253 on RocketReach) |
| Founded | 1978 |
| Address | 2500 E Kearney St, Springfield, Missouri 65898, US |
| Phone | (417) 873-5900 |
| Technologies |
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| Industry | Retail, Boats & Submarines, Manufacturing |
| Web Rank | 5 Million |
| Keywords | Fishing Boats, Fishing, Boats, Motorboats, Recreational Boats, Marine, Watercraft, Boat Sales, New Boats, Outboard Motors, Boat Trailers, Pontoons, Bass Boats, Used Boats, Aluminum Boats, Fiberglass Boats, Boat Parts, Boat Accessories, Marine Accessories |
| Competitors | BRP, Brunswick Corporation, Yamaha Motor Co., Ltd., Alumacraft Boat Co., Ranger Boats, LLC, Lund Boats, Crestliner Boats, G3 Boats, Skeeter Products, Inc., Tracker Boats +32 more (view full list) |
| SIC | SIC Code 555 Companies, SIC Code 55 Companies |
| NAICS | NAICS Code 44 Companies, NAICS Code 441 Companies |
Looking for a particular Tracker Marine Group employee's phone or email?
The Tracker Marine Group annual revenue was $131 million in 2026.
253 people are employed at Tracker Marine Group.
Tracker Marine Group is based in Springfield, Missouri.
The NAICS codes for Tracker Marine Group are [44, 441].
The SIC codes for Tracker Marine Group are [555, 55].