TRACE is a global broadcast and digital media company specialized in afro urban music and entertainment. Through its 29 pay TV channels, radios, online and mobile services, TRACE connects with a 350 million multicultural audience in more than 189 countries. Launched in 2003 following the acquisition of the eponym print magazine, TRACE has become the leading media brand for lovers of afro urban culture in the world and especially in Sub Saharan Africa, Europe, the Caribbean and the Indian Ocean. Trace is celebrating its 20th anniversary with its first Awards & Festival at Kigali Rwanda (October 21st 2023). For more information, visit http://trace.tv And Discover Trace Academia, the new Trace edutainment platform.
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TRACE Questions
The TRACE annual revenue was $77.3 million in 2026.
Laurent Dumeau is the CEO International & Group Chief Commercial Officer of TRACE.
213 people are employed at TRACE.
The NAICS codes for TRACE are [7111, 5151, 515, 71, 51, 711].
The SIC codes for TRACE are [484, 4841, 48].
Top TRACE Employees
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35+
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Bruno Batista
CEO at TRACE
State of São Paulo, Brazil3 -
Olivier Laouchez
Co-founder, Chairman and CEO at TRACE
Johannesburg, GP, ZA35+ -
43 -
15+
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Prescillia A.
Senior Vice President Sales and Partnerships (Global) at TRACE
Johannesburg, GP, ZA3 -
Neville Ngobeni
Head of TV : Trace Urban and Trace Africa at TRACE
Johannesburg, GP, ZA32
